Well, the idea is that failure is an inevitable partner on the road to success and, if you're not willing to confront failure, you can never find out how good you are.
Peter Guber tagged in failure

My dad encouraged us to fail. Growing up, he would ask us what we failed at that week. If we didn't have something, he would be disappointed. It changed my mindset at an early age that failure is not the outcome, failure is not trying. Don't be afraid to fail.
Sara Blakely tagged in age